Water Water Everywhere Ad

Spot pubblicità coca cola natale 2011 full commercial christmas

Nutella

Divertente pubblicità nuova New Beetle 2011.mp4

This is the publicity I chose.

AD ANALYSIS - ROCCHETTA

In the ad that I chose is advertised a bottle of water called "Rocchetta". The ad emply the advertising technique of celebrity endorsement, in fact Alessandro Del Piero and Cristina Chiabotto promote the product. The message of the ad is that this water purify and help us to remove waste from our body. By doing this we will look clean inside and beautiful outside. I think that the ad is targeting adults but also teenagers both males and females. This ad is trying to convince you to buy this water by telling that it is good for you. I think it isn't misleading, maybe because it's only a simple message and buy or buy not this kind of water didn't improve my life because there are many kind of water but in my opinion there are all very similar.
Appearance, price, recommendation and also popularity had most influenced my decision in things that I have bought recently. I think that these are not very good reasons to buy the product and in the future maybe I will look also the environmental damage caused by creating the product because I think that's important. :)

Acqua Lete - La Particella di Sodio in... IMMENSITA' - Spot TV

Shopping shopping shopping

"The point of an advertisement is to make us unhappy with what we have"

Do you agree with this statement?

Ad Analysis

Choose an ad you've seen on TV, on the net, in the streets.. and post your analysis. Consider these aspects:
What product is advertised? What do you find appealing? What techniques does the ad employ? (humour, celebrity endorsement, image, product quality..) What is its message? Do you think it's misleading? Do you think the product advertised would improve your life? Are there more sustainable alternatives to buying this product, alternatives that would have a more positive impact on local and global economies, society and the environment?

calculate your water footprint

People use lots of water for drinking, cooking and washing, but even more for producing things such as food, paper, cotton clothes, etc. The water footprint is an indicator of water use that looks at both direct and indirect water use of a consumer or producer. The water footprint of an individual, community or business is defined as the total volume of freshwater that is used to produce the goods and services consumed by the individual or community or produced by the business. (http://www.waterfootprint.org)

You can calculate your personal water footprint using a water footprint calculator. Go to http://www.waterfootprint.org/?page=cal/WaterFootprintCalculator

Remember to put decimals behind a point, not a comma (e.g. write 1.5 and not 1,5).
Post your result and indicate which food category is responsible for the highest consumption of water.

...lungs of the earth...

water footprint

Do you know what is meant by water footprint?

We'll soon explore this topic together, but as an introduction, please watch and listen to Angela Morelli, an Italian information designer based in London, who tries to explain the meaning of water footprint in a simple language and with visuals and examples.
Make notes while watching. Post your comments.

Angela Morelli - The Global Water Footprint of Humanity